Affects of quicker delivery on industrial sales

March 10th, 2010 by webmaster
  • As a manufacturer of bearings and power transmission components, we are thinking of providing faster delivery for free to our customers (industrial distributors and original equipment manufacturers). While we all agree sales will increase, we don't agree on how much. This is needed for planning and forecasting purposes. My question is: If a bearing, gearing or coupling manufacturer were able to provide a day or two faster service, by what percentage would their sales increase?


  • Dotell -- Might I suggest a Google search strategy using the following. You'll probably find some of the studies useful in designing a survey instrument -- and in understanding the issues. Many are related to freight costs -- and they're complex, with issues related to the specific companies involved: Google search strategy: inventory + "carrying costs" Best regards, Omnivorous-GA


  • Dotell -- Why not survey your customers to ask that question? Some may be using just-in-time manufacturing (or planning a similar system) and provide you valuable information about how & why to provide the service. You may find that their methods of measuring response times are different than yours. There's lots of information that goes along with answering this question, including how many days of your product they typically keep in stock for manufacturing (and how much is for service parts). And you may find other factors -- such as use of EDI -- are important to certain customers. A final note: with a cost-of-capital of 10%, it's often assumed that inventory carrying costs are 20% (more than 1.5% per month). That alone gives you a start at estimating cost savings. Best regards, Omnivorous-GA


  • Thank you. Surveying our customers is a good approach and will take some time. I was hoping to find a quick answer based on empirical research.







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